When Hampshire Fire and Rescue's in-house creative team were commissioned to create films to create a dialogue around issues such as mental health and what it's like to be a woman in the organisation, the creative team took a light-hearted approach to normalise the conversation. This became particularly key when discussing issues around mental health which is often approached with a reverent and sometimes solemn approach in popular media. 

With an internal audience that rarely sits in front of a computer, the films were pushed out on social media which also showcased the personalities and humanity of HFRS' staff. These people who are often perceived as flawless, almost-monolithic heroes have much the same struggles as the rest of us.